What was originally a gaffe has turned into marketing gold, and offered lessons for trusting junior employees and acting fast ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Purpose marketing expert Thomas Kolster on why a Samuel L. Jackson ad for an energy company worked and an Instagram ad did ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative ...

Randy Krallman directed a series of spots, in which Telstra repeatedly blocks threats posed by the inept Zalunians.

The senior VP of Kroger Precision Marketing has managed consolidation, a move to programmatic platforms for off-site ...

Publicis Groupe Chief Inclusion Experience Officer Renetta McCann is the recipient of Ad Age's 2025 Vanguard Award.

Marcela Melero, chief growth officer for personal care at Unilever, started as a food engineer, ultimately became a marketer ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Mandy Fields, a 2025 Ad Age Leading Women honoree, worked at Gap, Safeway and Albertsons before joining e.l.f. in 2019.