In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...
Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...
Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...
Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
In an age where information flows faster than verification, consumer scepticism has become more than a passing trend—it denotes a fundamental shift in how audiences interact with brands. While the ...
Shemaroo Entertainment has taken a decisive step into the blockchain era by partnering with PWR Chain, a Layer 0 blockchain infrastructure that promises high-speed transactions with minimal energy ...
Chosen Skincare, a Chennai-headquartered dermo-cosmetic brand founded by Dr Renita Rajan, celebrated its fifth anniversary by announcing a rebranding exercise recently. The rebrand that constitutes a ...
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Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
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