The research and trial are a sustainability initiative that can significantly impact how the companies market their ...

Steiner himself said the USPS got here “because of the drastic reduction in the use of the mail, from historic peak volume of ...

The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to ...

New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.

"As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

That's the premise behind West BBDO's creative for AT&T's March Madness campaign "The Connection Matters." The spots include ...

U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show ...

DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bars, restaurants, and other businesses as the NFL shifts to a streaming-only model via EverPass Media, according to Cord Cutters ...

Layoffs in the entertainment industry are continuing this year after an avalanche of job cuts in 2025, Deadline reports. Among the more recent ones are a 3% staff reduction at William Morris Endeavor ...

X suffered an outage on Wednesday, going down just before noon, the New York Post reports. Data from Downtector indicates that complaints spiked in just a few minutes, with tens of thousands of ...

Costco has introduced what it calls personalized “digital end caps” in an upgrade to Costco Velocity, its retail media network, Supermarket News reports. The platform, which is powered by Moloco’s ...