Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.

Eight minutes after the 400ft rocket system launched from the company’s Starbase in Texas, the upper-stage spacecraft’s engines malfunctioned and the vehicle spun out of control before exploding in the atmosphere above the Caribbean. The lower-stage super heavy booster returned to the launch pad after separation and was caught by mechanical arms.