The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Can it get any more American than this? Budweiser's new Super Bowl commercial features three American icons. Watch.

Get the full list of confirmed Super Bowl LX advertisers, from Budweiser and Instacart, Pringles, and more - plus what to ...

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

In 'The Ultra Instructor,' Kosinski leveraged the movie stars and some real-life Olympic athletes to film an action-filled ...

Check out the new food and beverage commercials that will air during Super Bowl LX, like Budweiser and Instacart.

Robert Scott Wilson traded DAYS chaos for ski slopes, appearing with Kurt Russell in a Super Bowl Michelob Ultra commercial.

The story of Bristol Myers Squibb dates back to the 1800s, so the pharma giant has seen how science has evolved over the past few centuries. Yet in its latest marketing effort, the drugmaker is ...

In a tight economy it’s no surprise that QSR restaurants focus on their value proposition in ads. We’re seeing more promotions of deals, offers and loyalty clubs in advertising right now, with ...

Throwback trends should always include Super Bowl commercials, especially when they highlight a historical footnote in USA TODAY Ad Meter history. Super Bowl 50—infamously coined as such to avoid the ...

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...

WASHINGTON — The "Most Interesting Man" is in his comeback era. Dos Equis is resurrecting the iconic commercial "Most Interesting Man in the World" campaign, bringing back actor Jonathan Goldsmith and ...