Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

Apple has partnered with Finneas on a new intro sound and video for Apple TV. According to Finneas, three versions of the intro have been made and will be used.

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

A 0% intro APR credit card can be a financial blessing or a debt trap. Here's what to avoid so you actually get ahead, not ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

More than any other type of television programming, science fiction shows are most often defined by their opening credits.

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.