PLOVER, Wis. (WSAW) - King Cone, an ice cream shop with a massive band of loyal customers will open for the season Friday. It will open at 3 p.m. The 100 customers will get free ice cream. The first ...

One particularly creative ad shows a bright, cheerful-looking ice cream cone. But topping the ice cream is a protruding belly, making it appear to have gained weight around the midsection. The ...