Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime ...

Amazon has outlined multiple access tiers for Alexa+, which has started to roll out in the US, including a paid subscription ...

Chris Hemsworth, 42, was given an Amazon email address and the additional ‌role of bar raiser, a high-profile internal ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's tech finally deliver an updated Alexa that wows users?

Amazon’s next-generation AI assistant is now available to everyone in the US for $20 per month, or for free if you’re a Prime ...

By Greg Bensinger SAN FRANCISCO, Feb 6 (Reuters) - Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth.

Hemsworth is cast against type, where he usually plays fearless, cocksure heroes like Marvel’s Thor. Hemsworth is also the ...

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Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth.The Australian “Thor” actor appeared yesterday morning ...

Amazon is reportedly considering launching a marketplace that would allow publishers to license their content directly to AI companies. According to The ...