I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that required two AAA batteries and mostly only activated when their bottom-mounted ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.