Colleen Hoover isn’t happy with how it ended. Hoover, who wrote the bestseller “It Ends With Us,” has addressed the ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

It wouldn’t be an Akon concert in Mumbai without Chammak Challo. Before singing the fan-favourite track from Shah Rukh Khan and Kareena Kapoor Khan’s Ra.One, Akon took a moment to hype up the audience ...

Being Gen Z is no longer about which age group you fall into—some millennials are more Gen Z than actual Gen Zers ...

Market Domination host Josh Lipton and Yahoo Finance senior reporter Brooke DiPalma track several of the day's top trending ...

Every generation has their pop-culture gods. For the Boomers, it was rock stars like Mick Jagger and John Lennon. For Gen X, ...

Pitch-black comedy has been one of the defining features of 21st-century television, as the industry moved from the earnest ...

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha ...

Currys' lo-fi humor sparks viral success, doubling social following & boosting brand relevance." #GenZMarketing #AuthenticBranding ...

If you are a parent, a teacher or anyone who happens to encounter kids and teenagers on a regular basis, the following ...

The 20-year-old history enthusiast told Newsweek how his post sparked divisive conversation online about the young European ...

The generational divide between Gen Z and Boomers becomes most visible when you look at how each group chooses to spend their ...