A new image from The King of Color highlights the man who would standardize color with the Pantone Matching System.

As part of the partnership, Pantone has unveiled the beta version of the Pantone Palette Generator, built on Microsoft Azure ...

Pantone’s anticipated annual color choice will be revealed on December 4. With brands favoring green shades this year, will the color forecasting giant follow suit?

Industry experts have analyzed color trends and fashion runways to predict Pantone’s 2026 Color of the Year reveal. One hue ...

Slate’s archives are full of fascinating stories. We’re republishing this article because it remains a reader favorite. It was originally published April 12, 2017. In 2022, the author of this piece, ...