Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

CAA has hired Becky Van Dercook, a former CBS News producer and a social media manager, to help TV anchors and journalists navigate creator media ...

Brands will spend $37bn advertising in the ‘creator economy’ in the US alone this year, according to a new study from the IAB ...

Your best chance of success starts with a well-written prompt. Every prompt should include the basics of the characters, the ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.

The AI-powered speed of content creation matters most when it’s paired with data that guides every strategic choice ...

Your public posts online can make you an easy target for criminals of all kinds. We tell you why and how to lock down your ...

Gen Z does plenty of streaming, but a new report found that almost half of them do so on non-traditional platforms.

When Lucas Neo launched his Exposing Michelin Hawker series on social media in September, he didn't anticipate the backlash ...

Sora continues to dominate, with early estimates saying the Android app was downloaded nearly half a million times in one day ...

As her content helps her followers parse their own academic, fitness and professional journeys, Awuok’s content has also been ...

TANZANIA’S youth are at a historic crossroads. With over half of the population under the age of 25, the country is ...