As Tiktok reshapes the path to fame, the 2026 Best New Artist category highlights the tension between virality and artistry ...

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It's Vogue World: Hollywood and the stars are arriving at Paramount Studios! Including the mother of clean beauty—and soon to be mother of two—Sofia Richie Grainge. For the night, Grainge wore a navy ...

In the last few days you may have been targeted with Group 7 content on TikTok — based around artist Sophia James’ recent viral content idea. James started posting 7 different videos to her new song ...

As the viral 6 7 meme rages on, a new TikTok trend called "Group 7" is taking over social media. Here's what to know about the Group Seven video and what it means to be in the club. If you've been ...

Musician Sophia James unintentionally kicked off the viral Group 7 TikTok trend while promoting her new song. Not only TikTok, but even Google trends have been consumed by the latest viral existence ...

There’s a new TikTok trend taking over our For You pages: Group 7. The trend is sweeping social media, with videos amassing millions of views. Celebrities like Madelyn Cline and influencers like ...