We re-created TikTok’s algorithm based on 1,100 users’ feeds. Explore which topics are in your feed and see what the ...

Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

The app reliably surfaces the niche, viral, and straight-up weird. A renewed push into e-commerce suggests it can move more ...

Gen Z guys are making the once-humble quarter-zip the newest breakout star on TikTok, turning the classic pullover into a buzzy fashion trend that's suddenly everywhere.

Amid an uptick in rescue operations during an early ski season, rescuers say at least one lost group was inspired by social ...