According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move ...

President Donald Trump said on Monday that “he helped Tim Cook,” after his administration late Friday exempted tariffs on ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

An unidentified options trader's multi-million dollar bet on a short-term rebound in Apple Inc.'s shares was set to reap a ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Analysts predict that Apple has no clear short-term options to shake up its supply chain to avoid tariffs entirely, and even ...

President Donald Trump’s administration has been predicting its barrage of tariffs targeting China will push Apple into ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...