"Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," said Beckham about BEEUP, his new line of fruit sn

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by honey.

"I will always be here for you no matter what," the former England striker told all four of his children – including Brooklyn – on Instagram.

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown with his son Cruz. He partnered with Shaun Neff to create honey fruit snacks.

Neff, co-founder of brand incubator Beach House Group, has partnered with the former professional soccer player, the one-time England captain and now co-owner of Inter Miami, on his first venture into food: Beeup, a gummy snack rooted in honey. Mike Keown (formerly of Honey Stinger) leads the company as chief executive officer.

David Beckham was named for knighthood by King Charles on Friday, June 13, and his son, Romeo, celebrated his father's title with an adorable Instagram Stories post.

Football legend David Beckham had a touching moment with his mum Sandra as they headed back to his working class roots amid the ongoing family drama with son Brooklyn