Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The Georgia Bulldogs are looking to capitalize on NIL with their athletes with a brand new partnership with Learfield. After ...

Less than three weeks into the official start of revenue sharing and other House v. NCAA settlement initiatives and there has ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The University of Illinois Division of Intercollegiate Athletics and Learfield announced Tuesday a first-of-its-kind ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and ...