Ever stumbled upon a video of a stranger whispering into a microphone, tapping random objects, playing with slime, or devouring an feast of crunchy fried chicken and fiery Budak ramen noodles?

TikTok isn’t just feeding social media addiction. It’s now enabling shopping addiction, too. Between January and October, the 170 million Americans who are on TikTok spent more than $10 billion on ...

"Unwrap and unwind with this ASMR unboxing experience. Let the soft sounds of opening, tapping, and unpacking guide you into a state of deep relaxation." #ASMRUnboxing #RelaxAndUnwind #SoothingSounds ...

Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

The app reliably surfaces the niche, viral, and straight-up weird. A renewed push into e-commerce suggests it can move more ...

One solution to this challenge is making sure as many people as possible have access to art, culture and museums ...

TikTok is moving into luxury retail, part of an effort to expand its TikTok Shop marketplace into a high-end shopping destination for purses and watches that can fetch thousands of dollars. Once ...

The popular app’s online marketplace is growing rapidly in the United States, driven by TikTok’s popularity and influencer advertisements that look a lot like TV infomercials. By Emmett Lindner ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. In the shifting sands of Hollywood’s attention economy, TikTok ...

The platform has completely reimagined the entertainment landscape, as users are becoming fans and shared interests are igniting communities. By Erin Lassner E-Commerce Writer If you purchase an ...

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