IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...

"IPL telecast has shown significant impact on viewing habits for other ... A stake in an IPL team is a big business opportunity. The Board for Control for Cricket in India (BCCI) generated ...

Talking about the impact of the CCI raids on the IPL ad spends, Lloyd Mathias, Marketer & Business Strategist, said, “Normally, a lot of last-minute deals get struck a few days prior to the IPL.

In this article, the author discusses the impact of IPL on food consumption patterns from the point of view of both a ...

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

AIYF Visakhapatnam leaders demand cancellation of IPL matches due to negative impact on youth and rise in betting.