The renowned sportswear brand PUMA plans to launch a series of much-awaited sneakers throughout February 2025.

To celebrate those golfers who also have a profound love for the great outdoors, Puma Golf has joined forces with camouflage ...

German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure and expectations.

The cost-cutting programme aims to get Puma back to an earnings before interest and tax (EBIT) margin of 8.5% by 2027. Puma aims for a 10% EBIT margin in the long term. The EBIT margin for 2024 was ...

In the half-decade before he took over as CEO, Puma was on a tear, doubling its revenues thanks, in part, to a clever comeback in sports like basketball and cool points piling up with brand ...

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

PUMA have unveiled a brand-new pack, featuring a special edition colourway for female players. All three silos in the ‘Light ...

The PUMA x LaMelo Ball collaboration is ready to add another pair to the growing collection. The LaFrancé is one of the most popular silhouettes of the Puma brand.

New Delhi: Sports brand Puma India has expanded its sporting portfolio by partnering with Indian badminton icon and two-time Olympic medallist PV Sindhu in a multi-year collaboration.

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear.

The deal puts India at the top of the Puma universe as the first country it promotes badminton, an affirmation of the brand's intent to develop a sports-first approach while capitalizing on the ...