In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Tony Gonzalez and some of the great tight ends in NFL history star in Novartis Super Bowl commercial reminding men to get ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

TODAY shares a first look at Pepsi’s 2026 Super Bowl commercial, directed by Taika Waititi, that features a soda-loving polar ...

In 'The Ultra Instructor,' Kosinski leveraged the movie stars and some real-life Olympic athletes to film an action-filled ...

Check out the new food and beverage commercials that will air during Super Bowl LX, like Budweiser and Instacart.

Benson Boone isn’t playing the Super Bowl Halftime Show yet, but in the meantime, he will have a presence at the big game ...

With Super Bowl LX fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

Can it get any more American than this? Budweiser's new Super Bowl commercial features three American icons. Watch.

Throwback trends should always include Super Bowl commercials, especially when they highlight a historical footnote in USA TODAY Ad Meter history. Super Bowl 50—infamously coined as such to avoid the ...

OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win the budding AI wars. The Wall Street Journal reported, citing "people ...