MCN’s Arsenijevic shares how agencies can drive measurable sustainability by co-creating solutions, not just campaigns.

The guide aims to empower UAE government communication through effective media campaigns at both national and international ...

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin ...

Enchanteur launches its latest campaign in partnership with AHA and KKDD Films for the brand's perfumed body lotion.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Krispy Kreme has appointed Magnitude Creative as its strategy and creative agency of record across the Middle East.

The guide will be a ready reference for industry professionals looking for a PR, Events and Experiential agency.

Do Epic Good’s Charney Magri and Sophie Matthews share the need for resilience and leadership to create impact and drive ...

Twitch introduces a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces ...

Maia Studio aims to support clients with visual storytelling and brand development, working across digital, print and ...

Gleason brings close to two decades of leadership in digital media and adtech, having previously held senior roles at Criteo and Group M.

The industry is flux with answers split on if brands have gained theirs consumers trust when it comes to safeguarding data.