Setting AI ambition, strengthening AI foundations and empowering people for AI transformation are the three approaches organizations can use to derive value ...

As AI-generated deepfakes and misinformation reshape the digital landscape, Ibrahim Hasan of McCann Content Studios MENAT explains how brands can safeguard ...

LinkedIn is rebuilding its main feed algorithm with a new ranking system powered by advanced large language models (LLMs) and ...

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience ...

In Abu Dhabi, the Zayed National Museum earned recognition for its architectural brilliance and its role in preserving the ...

Elon Musk has said that Tesla Inc. is set to launch its ambitious artificial intelligence chip manufacturing project, known ...

Shareholders of Air Arabia have approved a 30 percent cash dividend for the financial year ending December 31, 2025, ...

The recent AWS disruptions were a reminder that even the most advanced digital infrastructure ultimately relies on physical systems that can be affected by ...

Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked ...

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of ...

In uncertain times, leadership is measured by how people feel, not just by the decisions you make. Elda Choucair, CEO of Omnicom Media Group MENA, tells ...

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer ...