Streaming Media's Nadine Krefetz will moderate the Streaming Media Connect May panel 'Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech.' SGAI arguably combines the advantages of ...

Nadine Krefetz will moderate the Streaming Media Connect May panel 'In AI We Trust? AI and Content Authenticity,' featuring Think Alchemy's Andy Beach, I2A's Renard Jenkins, and Stringr's Lindsay ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from ...

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its ...

Upfronts offer a forum for the sell side to showcase content, and the buy side to begin their pre-planning for advertising commitment. Now that we're entering the streaming-first upfront era, the ad ...

As the demand for high-quality, scalable and cost-efficient video streaming services continues to grow, the industry is undergoing a fundamental shift in video workflow architectures. The notion of a ...

MediaKind's MK.IO cloud SaaS platform with Multiview technology has been deployed by Xfinity to service millions of X1 customers.

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Marketplace Supports Next Generation Audience Buying and Utilizes Privacy Compliant Solutions for Targeting and Measurement ...