Apple cuts Vision Pro production and marketing after weak sales
4 days ago · The Silicon Valley group has not revealed sales figures for Vision Pro, which starts at $3,499. But IDC expects Apple to ship just 45,000 new units of the headset in the last quarter …
Report: Apple Vision Pro Is Still Failing to Catch On
2 days ago · Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 …
Apple Vision Pro Shipments Plunge to 45K Amid High Costs ...
3 days ago · Apple's Vision Pro headset, launched in 2023 at $3,499, promised revolutionary spatial computing but has seen plummeting shipments, down to 45,000 units in Q4 2025, due …
Apple Slashes Vision Pro Production as Sales Fall Short
3 days ago · Data from Sensor Tower cited in the report indicates Apple reduced digital advertising spending for Vision Pro by more than 95% during 2025 in major markets like the …
IDC expects Apple to ship just 45,000 units of the Vision Pro ...
3 days ago · IDC expects Apple to ship just 45,000 units of the Vision Pro in Q4 2025; Sensor Tower says Apple cut digital ad spend for the headset by 95% in 2025 — High prices, limited …
Apple Vision Pro Production Halted as Sales Collapse—Only ...
4 days ago · Source: IDC, Sensor Tower 2 According to market intelligence firm IDC, Apple's Chinese manufacturing partner Luxshare halted Vision Pro production in early 2025. Sensor …
Apple Scales Back Vision Pro Production, Marketing After ...
Apple Inc. (NASDAQ: AAPL) has reportedly scaled back production and promotion of its Vision Pro headset after sluggish sales underscored the company's struggle to turn its much-hyped …