How Fevicol Became One of India’s Most Iconic Brands #shorts
1:30
YouTube5paisa
How Fevicol Became One of India’s Most Iconic Brands #shorts
Fevicol started as a simple glue but became one of India’s most iconic brands through smart marketing and deep customer understanding. From legendary ads to rural penetration, here’s how it became a ₹12,990 crore empire. Subscribe to our channel for more business case studies! Suggested Videos ️ 5paisa Shorts: https://bit.ly/39wLhdA ️ ...
5.3K views5 months ago
Shorts
The Hubverse on Instagram: "In 2008, Pidilite Industries launched the “Joint Family” TV ad, highlighting Fevicol’s iconic tagline, “Fevicol ka jod.” Conceptualised by Piyush Pandey and directed by Prasoon Pandey, the ad used humour and everyday chaos to celebrate the unbreakable bond of Indian joint families, ending with a tulsi plant rooted in a Fevicol can. Agency: Ogilvy India Brand: Fevicol (Pidilite Industries) Production: Corcoise Films"
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The Hubverse on Instagram: "In 2008, Pidilite Industries launched the “Joint Family”
hubverse
How fevicol became the glue of India and made crores.
0:30
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How fevicol became the glue of India and made crores.
Hridyam Jain
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