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James Martin | Brand Designer on Instagram: "Logo balancing with taglines As designers we will always have clients that come to us that need options for their logo. Some with a tagline, some without, but it’s always good to have a few tricks up your sleeve. Especially as a tagline gives you something extra to think about. Depending on the length of the name etc I do find having the tagline a 3rd of the main type height to be a good sweet spot. Hope this helps on your next project. This was such
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James Martin | Brand Designer on Instagram: "Logo balancing with t…
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So, how many logos does your business need? 🤔 At least three, with other alternatives if possible. The primary logo ➡️ The key face of your business ➡️ Should be legible, to the point, and speak for your brand ➡️ This is how people will recognize and remember it The secondary logo ➡️ If your primary logo is stacked, your secondary logo will be horizontal ➡️ Often the opposite to a primary logo ➡️ Designed to suit spaces where your primary logo doesn’t fit correctly The brandmark logo ➡️ Your pr
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