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Ram's Super Bowl ad used a clip from an MLK speech – but that same speech condemned car commercials #ThinkingInColor | NowThis
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In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others. Was it your favorite commercial from Super Bowl LII? Vote at admeter.usatoday.com | USA TODAY Video
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