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From its humble beginnings as a family-run bakery, Swee Heng has expanded to over 80 outlets in Singapore, launched 3 specialty brands and crossed S$75m in revenue in 2023. But with new competitors baking up a storm here, how will Swee Heng rise to the occasion and stay relevant? Find out more in BT’s #thebusinessbehind, where we take a closer look at companies that are reshaping industries with new business models and strategies. | The Business Times
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In knead of a little happiness? SWEE HENG 1989 Classic’s buns come freshly baked and served straight from the heart! 💖 | Bukit Panjang Plaza
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