Fast Food in the Media: The Rise of the Health-Conscious Consumer | Commetric
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Fast Food in the Media: The Rise of the Health-Conscious Consumer | Commetric
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. In this ...
Jan 4, 2019
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